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Artist's Collection

Hi Beauties, Habit Founder Aja here! Though what I'm selling is cosmetics, Habit is ultimately about creating the change I want to see in the world. Within the health and wellness movement, people of color have been largely invisible. And as a Black woman, as an advocate for social justice, and simply as a human being, the civil rights movement that came to prominence last year was a wake up call for me in terms of how I was doing business. 

For some time I’ve been wanting to grow Habit in more of a mission-oriented direction with regards to giving back to the world — and to my community — in a meaningful way that felt authentic and addressed issues that are important to me, but I wasn't sure how to do this. Last year made it clear to me: I needed to just initiate this change in any way that I could, and the time is now.


So this year, we decided to partner with 3 amazing artists to start a giveback program for women and communites of color. Artists Lauren Halsey, Alake Shilling and Kezia Harrell co-created these 3 new nail polish colors and chose different beneficiaries to donate 40% of the polish's retail sales to. We're running this program now through June 30th on This is a small move towards making giving back a more integral part of our brand, but I'm faithful that as I move forward with this collaboration, a path will be provided for me to give back even more.

While I love the beauty industry, I believe the core of what I do revolves around helping other women to find their confidence. And along the way, this business has helped me to find my own. I believe that getting ready in the morning should be toxin-free, guilt-free, fun and easy. And I believe that the wellness movement is for everyone. Habit is clean beauty for colorful people.