ABOUT THE BRAND


AJA FRIERSON

I created Habit in 2013 when I couldn't find a nail polish brand that had everything I was looking for: a clean formula that was actually good for my nails, with gorgeous on-trend colors and exquisite packaging that looked good on my bathroom counter. After two years of development, Habit was finally born.

I grew up constantly creating: hand-crafting my own line of greeting cards (Ha-Ha Hallmark), designing crazy accessories from castoff clothing, and making my own blush (the only kind I was allowed to wear at the time) out of bruised bougainvillea leaves. I started my career as a fashion industry colorist, and then became a green beauty addict.

For better or for worse, I'm a perfectionist. After five years in the beauty industry, I've learned that there are no perfect solutions. But one thing I will never compromise on is delivering beautiful, clean, high-performance cosmetics.

Sincerely,

Aja


"Ingenue and Nymph are my go-tos. Ingenue is a perfect nude, while Nymph is natural-looking but amplified. They go with everything, and what woman dosen't love to play at both: the naive innocent and the playful pixie? (insert winky face)"






MELAHN FRIERSON

I've always been a visually creative person, from creating elaborate collages to taking intimate portraits of friends. So when Aja asked me to be her Creative Director as well as to manage Habit's social media accounts, it felt like it was the perfect pairing!

I love having a creative outlet and getting to work with my sister (and best friend!) every day. I share Aja's vision for Habit and love what we've been able to build together, and I am so excited for everyone to see what we have planned next!

xo,

Melahn



"My favorite shades are Hussy (it's THE perfect red and so much fun to say when people ask me what I'm wearing) and Voodoo for when I want to give off an air of seductive mystery."