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AJA FRIERSON

AJA FRIERSON

I created Habit in 2013 when I couldn't find a nail polish brand that had everything I was looking for: a clean formula that was actually good for my nails, with gorgeous on-trend colors and sustainable packaging that looked good on my bathroom counter. After two years of development, Habit was finally born.

I grew up constantly creating: hand-crafting my own line of greeting cards (Ha-Ha Hallmark), designing crazy accessories from castoff clothing (a mini backpack made from old jeans and embellished with a puffy-paint alien, anyone?), and making my own blush out of bruised bougainvillea leaves (the only makeup I was allowed to wear at the time). I started my career as a fashion industry colorist, and then became a green beauty addict.

For better or for worse, I'm a perfectionist. After six years in the beauty industry, I've learned that there are no perfect solutions. But one thing I will never compromise on is bringing you beautiful, clean, high-performance cosmetics.

Sincerely,

Aja