- Non-toxic, vegan and cruelty-free formulations
- Multi-tasking formulas (because we're all busy and our products should do more than one thing) with skincare ingredients (our nail polish contains Myrrh extract to improve nail strength)
- Sustainable packaging, and speaking to that: we're the only makeup brand using post-consumer plastic packaging, plus FSC-certified paperboard boxes, while with our full-size polish, we limit the plastic we do use as much as possible by using a bamboo overcap
- Trend-relevant yet wearable colors, curated by a former fashion industry colorist, that flatter the full spectrum of skintones
"Nymph is my main: the foolproof semi-sheer finish means it will look great no matter how good you are at painting, plus the pink shimmer is so delicate and pretty! For that 5-minute face, Exhibit A is an everyday must. I use it as blush and lightly dabbed on as a lip tint.
To finish, Starchild is a strange but beautiful pop of color that I use to illuminate the inner corners of my eyes, my cheekbones and the bridge of my nose."