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Being the Change We Want to See

We believe the wellness movement is for everyone. Weʼre committed to creating vegan and cruelty-free, toxin-free formulas expertly crafted with skincare ingredients, and trend-relevant yet wearable colors that compliment all skintones.

We believe that sustainability starts with simple changes that add up over time, and that the easiest place to begin is by getting the most out of the products we use everyday. This is why all of our products feature multi-tasking ingredients, and theyʼre beautiful enough to keep out on your bathroom counter. We design with sustainable materials wherever we can. From our compostable bamboo caps and recycled plastic components to our reusable and recyclable aluminum and glass makeup jars, weʼre always innovating to reduce our footprint. Anyone can take steps towards living more sustainability, and all it takes to start are a few Good Habits.

Our goal is to create the all-around best clean makeup products


We believe that we all should be consuming less, but really loving the things we do purchase. If you share this philosophy, then Habit is the make up brand for you.

Since 2014, we've eliminated production on almost 300,000 pieces of traditional plastic components and saved 1,790 lbs of virgin plastic.

We limit the plastic we use as much as possible by using compostable bamboo overcaps on our full-sized polishes. Speaking to that: we're the only makeup brand using recycled plastic packaging (our inner caps are 100% recycled PP plastic while our brushes are 80% recycled PP plastic), plus FSC-certified paperboard boxes.

Our Habit Baby Trios are packaged with recycled plastic components and FSC-certified paperboard boxes, and feature our same great formula infused with Myrrh to support nail health. Each comes with 3 travel-sized shades that allow you to take your favorite new colors with you wherever you go.

We're the only brand using natural cork liners and infinitely recylcable aluminum lids and reusable and refillable jars. Our Multi-use color is infused with vitamin-rich and antioxidant-packed Moringa Oil and Highlghter is crafted with Sea Buckthron oil for brightening and antioxidant support. Copper Sulfate supports skin repair and is naturally antibacterial. Our blend of 7 plant-based emollients locks in moisture.

And we're also members of 1 Percent for the Planet, which means we donate 1% of gross sales to organizations benefiting the planet (our current favorite is The Ocean Cleanup)!


We've pledged an additional 1% of our annual sales to artist Lauren Halsey's non-profit Summaeverythang Community Center, which dispenses free organic produce boxes in the food desert communities of Watts and South Central LA.