Habit Cosmetics is a clean beauty brand founded by Aja Frierson in 2013, with a mission to create elevated, everyday products that align with conscious living. Designed for those who care about what goes on and into their bodies. Our full product range is vegan, cruelty-free, and made with non-toxic, skin-loving ingredients.
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About Habit Cosmetics.
Habit Cosmetics makes clean, high-performing beauty designed for everyday wear. Founded by Aja Frierson, the brand combines modern textures and wearable shades with transparent ingredient standards and a thoughtful approach to sustainability. Habit is cruelty-free, Halal-certified, a member of 1% for the Planet, and supports The Ocean Cleanup as well as Summaeverythang Community Center in South Los Angeles. Learn more at habitcosmetics.com