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Habit Cosmetics is a clean beauty brand founded by Aja Frierson in 2013, with a mission to create elevated, everyday products that align with conscious living. Designed for those who care about what goes on and into their bodies. Our full product range is vegan, cruelty-free, and made with non-toxic, skin-loving ingredients.

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YAHOO FINANCE

Fall's Boldest Shades, Cleanest Formulas: Habit Cosmetics Expands 21-Toxin-Free Nail & Makeup That Works Like Skincare

BELLA MAGAZINE

BELLA Magazine’s NYFW Fall Fashion Issue Cover Party: Fashion Feast

VOGUE

The Biggest Nail Color Trends of 2025 Bring Us Back to the Basics

TOXIC FREE CHOICE

15 Truly Non-Toxic Nail Polish Brands (2025)

SUSTAINABLY KIND LIVING

20 Safest Non-Toxic Nail Polish Brands (2025)

ECOCULT

54 Black-Owned Non-Toxic Beauty Brands

WHO WHAT WEAR

I'm Always Asked What Nail Polish I'm Wearing—This Little-Known Brand Is It

TZR

The Spring 2022 Nail Colors I’m Keeping On Rotation

COSMOPOLITAN

12 Best Nude Nail Polishes for Every Skin Tone

BEAUTY LAUNCH PAD

Black-Owned Nail Brands to Shop Now and Forever

ELLE

13 Black-Owned Nail Brands to Shop Now and Forever

WWD

5 Black Owned Beauty Brands to Watch

POP SUGAR

13 Indie Nail Polish Brands That Will Help You Build Your Personal Collection

REFINERY 29

The Best Nail Polishes R29ers Swear By

REFINERY 29

Our Latest Nail Polish Obsession Is A Real Attention-Getter

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About Habit Cosmetics.
Habit Cosmetics makes clean, high-performing beauty designed for everyday wear. Founded by Aja Frierson, the brand combines modern textures and wearable shades with transparent ingredient standards and a thoughtful approach to sustainability. Habit is cruelty-free, Halal-certified, a member of 1% for the Planet, and supports The Ocean Cleanup as well as Summaeverythang Community Center in South Los Angeles. Learn more at habitcosmetics.com

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For media inquiries, interviews, product requests, please reach out and we’ll respond promptly.